About us
Established in 2025.
What began as a few wrong turns and inside jokes between friends grew into Clueless, a travelwear brand for wanderers who are happily, intentionally a little lost.
Born in India’s chaos of delayed trains, hostel bunks, and last-minute plans, Clueless was created to turn real travel moments into pieces you actually feel something in. Each collection is inspired by the beautifully unpredictable parts of every journey: missed connections that become new friendships, detours that turn into core memories, and late-night conversations that change how you see yourself. Here, clothing is more than an outfit; it is a reminder that you do not need all the answers before you set out.
Mission
To empower wanderers to wear their journeys through affordable, emotionally resonant travelwear that feels like a second skin.
Vision
To become India’s most beloved youth travelwear brand, not just a label but a cultural movement that defines a generation of wanderers.
Values
Real stories, smart humour, community-driven wanderlust, affordable quality, and proud imperfection.
Keshav Saini, founder